Digital marketing is in.
The Chronicle gave emphasis that local markets must understand and learn how to embrace the modern way of tapping different markets.
According to Nikolina Kobali, a digital marketing consultant and trainer, online and social media marketing has become the most effective tool for business exposure with the increasing technological demand of the world. She also said that about 60 percent of the overseas export market clients consider doing digital efforts because of the information they can gather online.
She also added that the old marketing strategy which uses traditional advertising tools, doesn’t work entirely on the targeted audience. Businesses nowadays must totally embrace online and social media marketing that may eventually build credibility and awareness towards their brands since everyone is engaging online.
 “Tap exports through digital marketing” by Chronicle