In today’s world, almost all people spend time online. A study performed by HootSuite and We Are Social reveals that the average internet user spends more than a quarter of their life on the Internet. Filipinos, more example, use the Internet for 10 hours and 2 minutes a day, making them one of the top Internet users in the world. This data was from a study from 2019 before the onset of the COVID-19 pandemic. This means the numbers could be higher at this point in time.
So, what’s so important about this data? What does it have to do with digital marketing?
Digital marketing services do not just include developing websites and the ecommerce field, but also marketing campaigns on social media platforms such as Facebook, Instagram, and YouTube. Digital Marketing involves the entire Internet. It figures out consumer behavior to understand trends and help businesses achieve their goals. With this, big companies are committed to use digital marketing as one of their main strategy on their promotions. On the other hand, small businesses use digital marketing to help further their growth and strengthen their online presence.
What are the significant business advantages of Digital Marketing?
- Cost effective
Some digital marketing investments take time, but these investments will give you long term results. At the end of the day, digital marketing is more profitable since it is cheaper. Make sure to find the right digital marketing company that develops effective marketing campaigns that work.
- Easy to measure
The only way to know for sure if your campaigns are effective is to measure your success over time. Doing this will help your business grow exponentially as you can plan your content more accordingly. Compared to a traditional marketing campaign such as radio advertisement, digital marketing tools are measurable.
- Targets your ideal buyers
Billboard space or magazine ads are now less effective. This is because you don’t have enough security whether your advertisements will reach your target audience. In this New Media Age, people spend more time on their phones now more than ever. Though there are certainly ways to increase your chances of success with traditional marketing tactics, digital marketing offers much more targeting capabilities and KPI measurements.
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