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3 Major Advantages of Digital Marketing vector

3 Major Advantages of Digital Marketing

Nov/04/2020

In today’s world, almost all people spend time online. A study performed by HootSuite and We Are Social reveals that the average internet user spends more than a quarter of their life on the Internet. Fil...
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Social Commerce: From Physical Stores to Selling o...

Apr/08/2020

Since the onset of the COVID-19 pandemic, consumers have become very cautious when buying their needs. They avoid crowded places such as groceries, malls, and restaurants. After lockdown protocols took effect,...
Social Media Ads COVID 19

5 Reasons Why Businesses Should Keep Running Socia...

Mar/30/2020

It’s not easy being a marketer or a business in this time of crisis. As industries are gripped with disrupted supply chains, quarantined consumers, and restrictive government policies, meeting monthly sal...
PurpleBug inks deal with Mindanao Daily

PurpleBug inks deal with Mindanao Daily

Oct/19/2018

On October 12, 2018, PurpleBug (PurpleBug Inc.) one of the leading digital agency in the Philippines, signs a Media Partnership Agreement with Mindanao Daily, one of the biggest local news company in Mindanao....
Four Ways to Encourage the Market to Love Your Brand

Four Ways to Encourage the Market to Love Your Bra...

May/14/2018

“How will I make people fall in love with my brand?”—This is every brand maker’s ultimate question. But, before asking this question to others, ask yourself first. It can come from di...
"Instagrammable Products" -- The Latest Marketing Trend on Instagram

"Instagrammable Products" -- The Latest Marketing...

May/14/2018

Millennial’s preferences have always been a marketing strategy to companies. That’s why most businesses recently developed a whole line of what they called, “Instagrammable Products”....
PurpleBug led digital marketing training for Cerebro Innovaters and Accelerators Inc.

PurpleBug led digital marketing training for Cereb...

May/10/2018

Last May 09, 2018, PurpleBug’s CEO and President, Marl Gonzales, was invited to hold a lecture about Digital Marketing and Growth Hacking at Cerebro Innovators and Accelerators, Inc. The lecture highli...
How to Appear First on Your Followers’ Instagram Stories Newsfeed Thumbnail

How to Appear First on Your Followers’ Instagram S...

Apr/27/2018

When Instagram added its Stories feature, Instagram has been on the top of their game and gained more popularity – and users. Many people specifically bloggers and artists prefer using Instagram Stories t...
Facebook Taps Rappler and Vera Files for its Fact-Checking Program in the Philippines Thumbnail

Facebook Taps Rappler and Vera Files for its Fact-...

Apr/16/2018

Last April 12, Facebook partnered with Rappler and VERA Files for a third-party checking program in the Philippines which aims to prevent the spread of fake news on social media platforms. Rappler and VERA F...
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How to Stop Facebook Apps from Getting Your Person...

Mar/23/2018

Facebook can definitely get your personal information and snoop into your privacy. Have you ever signed up for a game on Facebook? Or took a random quiz you saw on your newsfeed? If yes, then Facebook and se...
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Top 2017 Google Searches in the Philippines

Jan/30/2018

Let’s do a flashback on what happened last 2017! From the top overall searches to the specific ones such as music, personalities, events, shows, apps, and more, Google Trends had it all backed up. Top...
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PurpleBug enters Digital Agency Network's List of...

Jan/25/2018

PurpleBug is now a member of the Digital Agency Network!  Digital Agency Network or most popularly known as DAN is a network of carefully selected, highly talented, independently operated mark...
50 Tips to Promote Your Brand (Part 2)

50 Tips to Promote Your Brand (Part 2)

Dec/04/2017

Using social media to promote a business is easy and you can share a lot of information to the public in just a short while. Here is a list of tips and tricks (part 2) on how to promote your brand on social med...
50 Tips to Promote Your Brand (Part 1)

50 Tips to Promote Your Brand (Part 1)

Dec/04/2017

Understanding social media can be a challenge, especially when it is used to promote a business. Social media marketing is advantageous for all types of businesses. It can be used to target specific groups with...
Facebook Updates its News Feed Layout

Facebook Updates its News Feed Layout

Dec/04/2017

Facebook updated its News Feed layout for two reasons: help cater common user concerns and make the process easier and more clear-cut. While the changes may seem small, each plays a specific role and is based o...
Five Tips to Make a “Follow-Worthy” Twitter Profile

Five Tips to Make a "Follow-Worthy" Twitter Profil...

Dec/04/2017

Famous personalities use Twitter to interact with their fans and to post updates regarding their latest projects. But if you’re not a recognized individual, how can you make others follow your Twitter acc...
Facebook Updates its News Feed Algorithm to Limit Misleading Posts

Facebook Updates its News Feed Algorithm to Limit...

Dec/04/2017

In order to lessen misleading content, Facebook announced a new News Feed algorithm update. With this update, the reach of content shared by profiles that regularly post links in quick succession will be limite...
Later's Instagram Visual Planner on Your Mobile Devices

Later's Instagram Visual Planner on Your Mobile De...

Dec/04/2017

Later’s Instagram Visual Planner on Your Mobile Devices You can now access Later’s Instagram Visual Planner on your mobile phone! Later updated its visual planner feature in both the iOS and A...
Facebook's Business Page Verification

Facebook's Business Page Verification

Dec/04/2017

If your Facebook Page is classified under the categories, “Local Business,” “Company,” or “Organization,” you must be familiar with the verification badge. A verified Faceboo...
Facebook introduces its Free Wi-Fi Detection Map

Facebook introduces its Free Wi-Fi Detection Map

Dec/04/2017

Facebook added a new tool which allows users to find Wi-Fi hotspots in their area. This new “Find Wi-Fi” option is available to Facebook users from all over the world, on both iPhone and Android....
Facebook's Creative Hub Releases New Tools

Facebook's Creative Hub Releases New Tools

Dec/04/2017

Last December 2016, Facebook launched their ad testing platform called “Creative Hub”. This tool allows businesses to test out Facebook’s ad options and see what they’ll look like for th...
Instagram Added a Tool to Remove Negative Comments

Instagram Added a Tool to Remove Negative Comments

Dec/04/2017

Social media grows rapidly throughout the world. People are continuously joining and creating accounts on different social media platforms such as Facebook, Twitter, Instagram, etc. to further ex...
4 Tips to Maximize Your Brand's Social Media Presence

4 Tips to Maximize Your Brand's Social Media Prese...

Dec/04/2017

Having a difficulty on how to start your brand’s social media strategy? Here’s a brief process that will help you build your strategy: Choose the right social media platform Consider your i...
Instagram Launched New "Paid Partnership" Tags

Instagram Launched New "Paid Partnership" Tags

Dec/04/2017

Instagram helps businesses connect with their target audiences. It is where connections and relationships are built. To provide the people a new and better way to communicate, Instagram launched their new...
Facebook introduces Value Optimization Ads and Lookalike Audiences

Facebook introduces Value Optimization Ads and Loo...

Dec/04/2017

Facebook ads have new options for e-commerce and B2C businesses to improve their ad performance and improve ROI. These are the new value optimization tool and updated value-based lookalike audiences tool. ...
5 Useful Applications for Non-Designers

5 Useful Applications for Non-Designers

Dec/04/2017

Lacking of ideas on how you will make your content appealing? Worry no more! Even if you don’t have any experience as a graphic designer or you aren’t trained like one before, there are a handful of...
5 Easy Steps to Gain Followers in Instagram

5 Easy Steps to Gain Followers in Instagram

Dec/04/2017

We are all aware that Instagram’s popularity has been growing with more than 500 million active users and it is currently the second most popular social media in the world. That is why it is more fun usin...
2 New Features of Facebook Live

2 New Features of Facebook Live

Dec/04/2017

Facebook has announced two new Facebook Live features that will provide more useful options for both the live-streamer and the audience. Chat with friends via direct message within a live-stream A...
Snapchat Introduces its New Snap Features

Snapchat Introduces its New Snap Features

Dec/04/2017

Snapchat added a new set of features: unlimited Snap viewing time, emoji drawing, the ‘Magic Eraser’ tool, and video looping. The Limitless Snaps You will be able to remove the 10-seco...
New Search Options for Instagram Stories

New Search Options for Instagram Stories

Dec/04/2017

Instagram is rolling out new awesome search options for Instagram Stories! Through location stickers and hashtag stickers, you’ll be able to find more relevant results for your search and interest...
Product Photography: 4 Tips to Make Great Images

Product Photography: 4 Tips to Make Great Images

Dec/04/2017

Make your images look more professional for your social media platforms through these following tips! Use a simple background Having many props in the background may make your photo look more dist...
Instagram Stories: Face Filters and New Creative Tools

Instagram Stories: Face Filters and New Creative T...

Dec/04/2017

Instagram announced its latest addition to their creative features, “Face Filters”. Also, there will be new creative tools to add up some twist when you edit your photos. The Face Filters...
Instagram releases its Latest Feature called "Collections"

Instagram releases its Latest Feature called "Coll...

Dec/04/2017

Instagram is adding a new option to help users organize ideas on the platform. Users will be able to save posts they like into their “Collections”. How to save a post into your Collections:...
Instagram: New Updates on Direct Messaging

Instagram: New Updates on Direct Messaging

Dec/04/2017

Instagram now allows it users to send any orientation format of a photo and share web links through direct messages! With the updated messaging feature of Instagram, users can now share anything from th...
Facebook is working on a Mind-Reading Technology

Facebook is working on a Mind-Reading Technology

Dec/04/2017

Is this even possible? Well, Facebook has an answer for that. They actually revealed that it has a 60 person team working on this new system that will make this possible. It will allow users to type what they w...
Facebook: The Evolution of Visual Communication

Facebook: The Evolution of Visual Communication

Dec/04/2017

The competition in making online communication distinct and creative is just getting tougher. With two of the best leading social media platforms, Facebook and Snapchat gain the highest momentum for offering su...
Snaplication: A New Approach for Job Applications?

Snaplication: A New Approach for Job Applications?

Dec/04/2017

Undoubtedly, Snapchat is one of the best platforms in social media today. Some of Snapchat’s unique features like ‘stories’ and photo visual effects are so trending that Facebook and...
Facebook Launched New Social VR App called "Spaces"

Facebook Launched New Social VR App called "Spaces...

Dec/04/2017

Virtual reality is set to become the content marketing trend for 2017. This is why Facebook developed their VR social platform. Now, Facebook is rolling out their new VR application called&n...
Facebook Releases New Measures to Stop Offensive Content

Facebook Releases New Measures to Stop Offensive C...

Dec/04/2017

Most of the people in the internet hate these unwanted surprises and disturbing images. Some say it ruins their day seeing those gore videos, images and other kinds of the same stuff. Also, about the so-called...
Instagram releases its Latest Feature called “Collections”

Instagram releases its Latest Feature called "Coll...

Dec/04/2017

Instagram is adding a new option to help users organize ideas on the platform. Users will be able to save posts they like into their “Collections”. How to save a post into your Collections:...
Twitter Removes Default Egg Icon as its Generic Display Picture

Twitter Removes Default Egg Icon as its Generic Di...

Dec/04/2017

When you create an account on Twitter and you don’t upload a photo, you can use its new generic icon (see above) as your display picture. The update is to encourage more people to upload a profile pict...
5 Tactics to Boost Your Instagram Marketing

5 Tactics to Boost Your Instagram Marketing

Dec/04/2017

With over 600 million active users, Instagram is surely one of the best social media platforms that can help you effectively in gaining more followers, increase your brand exposure, and boost your bus...
WhatsApp will soon have a Photo and Video Sharing Feature

WhatsApp will soon have a Photo and Video Sharing...

Dec/04/2017

WhatsApp text status is now back, but with a new twist! WhatsApp will add a photo and video story sharing feature that is similar to Snapchat’s, Facebook’s, and Instagram’s story sharing. H...
Twitter Introduces a New Tool called Media Studio

Twitter Introduces a New Tool called Media Studio

Dec/04/2017

So why haven’t you heard much about it? Media Studio is only available to selected partners of Twitter. It is basically limited. Twitter hasn’t promoted the tool YET. As per Twit...
5 Ways to Boost your Social Media Presence

5 Ways to Boost your Social Media Presence

Dec/04/2017

One of the most simplest and trending form of marketing today is Social Media Marketing. Its accessibility and convenience – for both the user and the audience – is the key factor for its onlin...
Facebook Messenger might add a Dislike Button

Facebook Messenger might add a Dislike Button

Dec/04/2017

Since Facebook added reactions on their main application, it’s been a request to add a “dislike” button to the choices. Facebook, kind of responded to this by adding a “dislike” bu...
Snapchat Spectacles are Now Available Online

Snapchat Spectacles are Now Available Online

Dec/04/2017

Say goodbye to Snapbot vending machines for Spectacle will now be sold online! Users don’t have to look for a pop-up Snapbot vending machine to buy Spectacles because they will now be available online....
Viber Adds an E-Commerce Feature

Viber Adds an E-Commerce Feature

Dec/04/2017

Viber will not just be a messaging app, but also an e-commerce site! Twitter, Facebook and Pinterest has been trying to cater online shopping, and now Viber is finally nailing it. Viber is owned by an e-comm...
Tinder Might Launch a Video Feature on its App

Tinder Might Launch a Video Feature on its App

Dec/04/2017

Since other social media platforms introduced story-sharing features, it became a global hit and applications are adapting this type of feature into their platform. Tinder seems interested in integrating this k...
Instagram Introduces Multiple Photos Feature

Instagram Introduces Multiple Photos Feature

Dec/04/2017

With the new Instagram update, you don’t have to choose which is the best photo or video to upload. The new Instagram update allows its users to upload multiple photos and videos at one post. You can...
Facebook Introduces Weather Bulletin

Facebook Introduces Weather Bulletin

Dec/04/2017

With Facebook’s ever expanding sidebar, a weather forecast will be included in the shortcut menu. You may notice a simple weather news in some places in Facebook, but with limited information given. This...
YouTube Expands Mobile Live-Streaming Availability

YouTube Expands Mobile Live-Streaming Availability

Dec/04/2017

Mobile live streaming has been a hype these past few days. That’s why Facebook, Snapchat, and Instagram continue to improve their live video content feature that caters to their million users. But, YouTub...
Facebook releases New Video Updates

Facebook releases New Video Updates

Dec/04/2017

Facebook will have new video options, plus an improved vertical video, and a TV application. Auto play videos will now be switched to ‘sound on’ by default – this new feature has the most imme...
Twitter Aims to Reduce Harassment and Trolls

Twitter Aims to Reduce Harassment and Trolls

Dec/04/2017

Twitter is currently doing a great campaign to reduce abusive content and users on the platform. One of the main reasons on why possible suitors do not want to buy and invest in Twitter is because of the massiv...
Snapchat releases "Snapcodes"

Snapchat releases "Snapcodes"

Dec/04/2017

Snapchat will now allow businesses to create their own unique “Snapcode”. But first, what is a Snapcode? Snapcodes allows the users to add Snapchat business accounts by scanning a QR code which w...
Starbucks will launch "My Barista" - a Virtual Assistant for its Customers

Starbucks will launch "My Barista" - a Virtual Ass...

Dec/04/2017

In extension for Starbucks’ “Order and Pay” mobile application, which was launch back in 2015, they will be developing their own virtual assistant. The virtual assistant can be activated throu...
4 Tips to Get Started with 360 Degree Videos

4 Tips to Get Started with 360 Degree Videos

Dec/04/2017

360 degree videos are currently trending in every social media network available. It allow the users to view the scene in a 360 degree angle with the control of their fingers by dragging it to the screen or wit...
Facebook Messenger: 2017 Updates

Facebook Messenger: 2017 Updates

Dec/04/2017

Messenger keeps on developing through the years since it started on August 2014. Before 2016 ends, Messenger surprised us with different updates that will improve its users’ experience. 2016 was a milesto...
Instagram added a Live-Streaming Feature

Instagram added a Live-Streaming Feature

Dec/04/2017

Live-streaming in Instagram is now possible! Snapchat’s story-sharing led to this new update on Instagram. This is to boost the activity in the platform and to add a new way on sharing your stories oth...
Facebook Updated its Desktop and Mobile Messaging Tool

Facebook Updated its Desktop and Mobile Messaging...

Dec/04/2017

For the past weeks, the message icon in the desktop version of Facebook is now changed in to Messenger’s icon. Aside from the icon, its function and interface were modified. The latest update of Facebo...
Snapchat: Major Redesign in the Coming Days

Snapchat: Major Redesign in the Coming Days

Dec/04/2017

Are you ready for the big changes headed for Snapchat? Last January 12, 2017, Snapchat confirmed that the company is set to have a major redesign in the coming days. The new look which is on its beta stage,...
Facebook Messenger Introduces Group Video Chat

Facebook Messenger Introduces Group Video Chat

Dec/04/2017

The most awaited feature of Messenger is now here! Group Video Chat is now available to Android and iOS devices, and the desktop version of Messenger, WORLDWIDE. Group Video Chat is simple and easy to u...
YouTube Introduces Super Chat – A Live-Stream Payment Feature

YouTube Introduces "Super Chat" – A Live-Stream Pa...

Dec/04/2017

YouTube is introducing new tools and features on their live-stream capacity to maintain its number one online destination for video content. Last January 12, 2017, YouTube has announced a new tool calle...
5 Key Points to Consider in Uploading your LinkedIn Profile Photo

5 Key Points to Consider in Uploading your LinkedI...

Dec/04/2017

Listed below are the top five key tips provided by Social Media Today to make sure that your LinkedIn profile photo will help in gathering prospective clients and customers. Be professional....
5 Digital Marketing Resolutions to Consider this 2017

5 Digital Marketing Resolutions to Consider this 2...

Dec/04/2017

It’s the second week of 2017, and you’re still on the verge of creating your digital marketing resolutions. Listed below are suggestions provided by Social Media Today that can boost your...
Facebook Messenger’s Snapchat-Like Features

Facebook Messenger's Snapchat-Like Features

Dec/04/2017

Facebook’s latest update on its Messenger app created a huge buzz in social media! The update added big changes to its camera feature which includes: Filters Masks Stickers Frames The fea...
5 Facts about Social Media Marketing

5 Facts about Social Media Marketing

Dec/04/2017

Planning to engage your business in the digital world? One of these strategies include social media marketing. However, social media marketing is an investment. Listed below are the five truths you need to know...
Instagram added a Bookmark Icon

Instagram added a Bookmark Icon

Dec/04/2017

Instagram has added a new feature on its Stories! Users will now have the option to save posts which they can view again. As per Instagram, “Now you’ll see a new bookmark icon underneath pos...
6 Video Ideas for your Business

6 Video Ideas for your Business

Dec/04/2017

As 2017 approaches, video content continues to grow bigger in terms of social media content. According to a study, including a video on your landing page can increase one’s conversion rate by up to 8...
Top 3 Cost-Effective Social Media Marketing Tactics

Top 3 Cost-Effective Social Media Marketing Tactic...

Dec/04/2017

Successfully utilizing your brand’s social media strategy involves several marketing tactics when used wisely will present positive results. However, there are still cost-effective social media tactics th...
3 Latest Features of Instagram Stories

3 Latest Features of Instagram Stories

Dec/04/2017

Instagram has announced its latest features for Stories. And, it’s pretty amazing! Links in Stories You can now add links within stories. At the bottom part of your Story, the user will be able...
4 Tips to help your Brand's Instagram Engagement

4 Tips to help your Brand's Instagram Engagement

Dec/04/2017

With an active monthly user base of over 500 million, Instagram has become the nest of businesses looking to connect to their social media market. The following are tips you may consider if you’re plannin...
Apple pulls out iPhone 4 and makes it obsolete

Apple pulls out iPhone 4 and makes it obsolete

Dec/04/2017

As of November 1, 2016, Apple announced that its iPhone 4 will be added to their official list of obsolete products. Yes, you read that right. Apple considers its iPhone 4 handsets as a &ldquo...
5 Myths about Social Media Managers

5 Myths about Social Media Managers

Dec/04/2017

Who wouldn’t want to play on Facebook all day long, share pictures, comment on threads but still earn a living? That’s what people think of a social media manager’s job. What people don&rsq...
3 Steps to Digital Marketing Success

3 Steps to Digital Marketing Success

Dec/04/2017

Digital marketing is now starting to make its way up the marketing ladder. It is a force to be reckoned with by the traditional forms of marketing as it would possibly surpass its current status. Now is the...
How to Use Emojis on Social Media

How to Use Emojis on Social Media

Dec/04/2017

The first use of emojis started in smartphone SMS threads, but now they’re everywhere. Emojis continue to spread all over social media networks. It plays a vital role in social media marketing. Here are w...
Top 5 Reasons Why People Unfollow your Brand's Social Media Page

Top 5 Reasons Why People Unfollow your Brand's Soc...

Dec/04/2017

Sprout Social recently conducted a survey of more than 1,000 people to get their thoughts on various aspects of branded social media content. In the study, it revealed the top five reasons why pe...
Say Hello to Pixel, Google's New Phone

Say Hello to Pixel, Google's New Phone

Dec/04/2017

Watch out Samsung and iPhone, here comes Google’s newly launched phone, Pixel. Despite the news of a phone launch, Google said goodbye to its previous smartphone line, Nexus. The unveiling of Goog...
Top 9 Social Media Networks to watch out for in 2017

Top 9 Social Media Networks to watch out for in 20...

Dec/04/2017

Planning one’s social media presence for the year 2017? Make sure to invest on the proper social media networks that will greatly help when it comes to their online presence. One must consider the most...
Snapchat is now called SNAP

Snapchat is now called SNAP

Dec/04/2017

Last September 24, 2016, Snapchat has been renamed as Snap Inc. In addition, the company will be releasing its latest technology called, Spectacles. Spectacles (video-recording sunglasses) that contains a 15...
8 Ways to Deal with Negative Comments in a Social Media Page

8 Ways to Deal with Negative Comments in a Social...

Dec/04/2017

Nowadays, businesses tend to open up their own social media pages to gain engagement to their audience. As much as these businesses would love to fill their social media pages with positive comments, negative c...
Facebook launches its first internet drone

Facebook launches its first internet drone

Dec/04/2017

Facebook wants to beam down internet connection to the remote areas of the world. A recent first test flight of a solar powered drone is design to be hyper efficient that can fly for up to three months. Jay...
Tumblr introduces Money from your Tumblr

Tumblr introduces "Money from your Tumblr"

Dec/04/2017

Tumblr is a mix of blogging and social networking website, often described as “microblog”, wherein you can post anything and everything from photos, videos, music, quotes to links and have your foll...
What is the difference between Content Marketing and Context Marketing?

What is the difference between Content Marketing a...

Dec/04/2017

A lot of brands and marketers only focus on delivering their message to their customers, but many of them don’t know that context is more important than content. In fact, it is the only way to satisf...
3 latest updates in Instagram Stories

3 latest updates in Instagram Stories

Dec/04/2017

Last September 13 (Tuesday), Instagram added improved functionality on their latest feature, Stories. Instagram Stories currently has 100 million daily active users and all of them will be surprised for...
Apple releases its iPhone 7 and iPhone 7 Plus

Apple releases its iPhone 7 and iPhone 7 Plus

Dec/04/2017

Apple has just released its latest addition to their iPhone collection – the iPhone 7 and iPhone 7 Plus. The latest addition has several differences compared to the iPhone 6s and iPhone 6s Plus. The hi...
Facebook introduces "Facebook Payment"

Facebook introduces "Facebook Payment"

Dec/04/2017

Facebook now lets you get a refund of in-app purchases made by your child, if purchased without your permission. The decision behind this approval stemmed way back February 2012, when the lawsuit was filed b...
Instagram finally lets you ZOOM in on photos and videos

Instagram finally lets you ZOOM in on photos and v...

Dec/04/2017

Last September 1, 2016, Instagram released its latest features, the ZOOM feature. Instagram will now allow its users to zoom in on photos and videos in feed, on profiles, and on Explore. According to Instagr...
Apple continues to invest money in Augmented Reality

Apple continues to invest money in Augmented Reali...

Dec/04/2017

Apple will soon be adapting one of the latest technology in the world, the Augmented Reality. But, what is Augmented Reality? Augmented Reality is a technology wherein a person can see a live view of a physi...
Snapchat vs Instagram: Stories

Snapchat vs Instagram: Stories

Dec/04/2017

Since the release of Snapchat, it has become the second-most used social network, Facebook being the first. It became popular among the youngsters and has surpassed Twitter with more users. On the other hand, I...
5 Reasons why Brands should invest on Online Influencers

5 Reasons why Brands should invest on Online Influ...

Dec/04/2017

Big and well-known brands pay celebrities to represent their brand. These celebrities help brands to boost their sales by advertising their products. For instance, a whitening product used by Anne Curtis would...
Facebook Messenger released an update called "Secret Conversations"

Facebook Messenger released an update called "Secr...

Dec/04/2017

Facebook Messenger started to test something new for its users’ privacy. The app came up with the idea of “secret conversations”, an end-to-end encryption that will allow users to have a conve...
Pokémon Go: A Beginner's Guide

Pokémon Go: A Beginner's Guide

Dec/04/2017

If you have no idea on why people in your surrounding are seriously hooked on their phones while walking, then this is where you should be right now. Pokémon Go is currently dominating smartphones not...
A Pokémon Go Marketing Tactic for your Business

A Pokémon Go Marketing Tactic for your Business

Dec/04/2017

Everyone is going crazy with the new augmented reality game, Pokémon Go. The mobile game app from Niantic Labs and Nintendo brought the popular franchise to life creating nostalgic effects on the Pok&eac...
Pokémon Go is now in the Philippines

Pokémon Go is now in the Philippines

Dec/04/2017

It’s finally here in the Philippines! Last August 6, Pokémon Go was launched in the Philippines. Now smart phone iOS and Android can download the augmented reality application through the Apple...
3 Marketing Insights on Pokémon Go

3 Marketing Insights on Pokémon Go

Dec/04/2017

Pokémon Go has been the “talk of the town” ever since its release. It is an augmented reality game launched by Nintendo, a combination of technology and real-life locations wherein you explor...
Snapchat's Newest Feature: "Memories"

Snapchat's Newest Feature: "Memories"

Dec/04/2017

Snapchat is one of the applications that are being used by people to share more through captured photos and videos. Users can add geofilters, effects, stickers and text. From taking selfies, sharing your scrump...
Facebook, Twitter, and Instagram: What's new?

Facebook, Twitter, and Instagram: What's new?

Dec/04/2017

It's actually nice to know that digital marketing and social media are alike – because from time to time, it changes and the updates are really something! From the numerous known and unknown social me...
LinkedIn: "The more connections, the better"

LinkedIn: "The more connections, the better"

Dec/04/2017

What is LinkedIn? LinkedIn is a social networking site designed for businesspeople wherein they can create their own profile and have connections with each other. Recently, there’s an issue about Linke...
5 things to consider before engaging to paid social ads

5 things to consider before engaging to paid socia...

Dec/04/2017

Every company has their own way of promoting their business. Since almost everyone have their own social media accounts, companies have started marketing their business on social networking sites such as Facebo...
The Latest Update on Facebook's Ad Image Checker

The Latest Update on Facebook's Ad Image Checker

Dec/04/2017

Recently, Facebook kept on releasing new updates regarding its network itself – from having Facebook Video live, Facebook 360, to adapting Snapchat filters soon and now, they just updated its very own Ad...
Stickers: The newest feature of Twitter

Stickers: The newest feature of Twitter

Dec/04/2017

Twitter just released a new way of having fun with your photos and it is by adding stickers on them. The stickers in Twitter can be searched, just like a hashtag. But it’s not actually a hashtag, the stic...
Apple releases its newest version: iOS 10

Apple releases its newest version: iOS 10

Dec/04/2017

Last June 13, Apple released their new iOS 10 with new 10 redesigned features. It has been said that Apple chooses renovation over innovation and improved iOS 9’s common weaknesses from the perspective of...
Microsoft buys LinkedIn

Microsoft buys LinkedIn

Dec/04/2017

LinkedIn is the world’s largest and most valuable professional network as stated in Microsoft’s website. The big names in different industry which are Microsoft and LinkedIn entered into an agreemen...
Facebook Live puts video streaming to the next level

Facebook Live puts video streaming to the next lev...

Dec/04/2017

Facebook Live is changing its game, it will not be an ordinary video streaming for Facebook recently announced that they are adapting filters similar from Snapchat. Snapchat is one of the most used photo and vi...
Nokia's CEO bids farewell

Nokia's CEO bids farewell

Dec/04/2017

Nokia was one of the biggest and most successful mobile phone manufacturer in the world. It has been producing phones for more than a hundred years, since the telephony began. During the 80's, Nokia introdu...
Tango and Google: A map of the world inside and out

Tango and Google: A map of the world inside and ou...

Dec/04/2017

Google Maps is mainly a detailed mapping service provided and developed by Google itself. It was actually launched last February 2008. Aside from the typical web-mapping service, Google Maps provide a lot of op...
ARM Holdings develops new chips for better graphics

ARM Holdings develops new chips for better graphic...

Dec/04/2017

Already satisfied with your phone’s current graphics? Well, ARM Holdings has developed new chips that will drastically improve your Smartphone in 2017. According to Gineersnow.com, James Bruce, th...
Facebook plans to expand audience network

Facebook plans to expand audience network

Dec/04/2017

Audience Network expands to reach non-Facebook users, Facebook to close down LiveRail. LiveRail is a monetization platform made by Facebook for developers, publishers and broadcasters. [1] It conne...
IBM launched Watson Ads

IBM launched Watson Ads

Dec/04/2017

These ads let consumers ask questions and interact via free-form text or voice and will give off answers directly through text forms. IBM business – The Weather Company launched the Watson Ads and they...
BackPAIX: A Bag every Commuter Needs

BackPAIX: A Bag every Commuter Needs

Dec/04/2017

PAIX Design, based in San Francisco, California, has created a backpack that would surely fill all your commuting needs. It is eco-friendly and you can store things both vital and trivial, physical and digital....
The World's First Bendable Smartphone

The World's First Bendable Smartphone

Dec/04/2017

Moxi Group (formally known as Chongqing Graphene Tech Co.), a small Chinese start up, is about to unveil a smartphone that can be bended around your wrist like a bracelet. Apart from having flexible screens,...
Strengthen your Cyber Security

Strengthen your Cyber Security

Dec/04/2017

We are now living in the digital age, where everything is associated with the internet. We spend most of our time online and it’s where most of us do and boost our businesses. There are a lot of important...
Google AdWords: What's New?

Google AdWords: What's New?

Dec/04/2017

Google has announced last Tuesday (May 24, 2016) that they have made some improvements and enhanced their AdWords. It was announced at Google Performance Summit in San Francisco that the update includes the imp...
Instagram Updates: What's New?

Instagram Updates: What's New?

Dec/04/2017

With over 400 million monthly active users, Instagram is definitely one of the most used social media site today. And just a year and a half ago, they launched the Instagram adswhich is a great platform to...
#2016Elections: How social media ruled during the 2016 elections

#2016Elections: How social media ruled during the...

Dec/04/2017

Social Media played a big role in the 2016 National Elections with people using it as a platform for them to speak out their opinions. Social media is proven effective when it comes to making or breaking a cand...
Facebook brings Dynamic Ads to Instagram and Travel brands

Facebook brings Dynamic Ads to Instagram and Trave...

Dec/04/2017

Instagram (and Travel brand) ads are about to get real personal. Facebook has recently announced that Dynamic Ads, which lets advertisers promote items from an entire catalog on any device and displays your ads...
Facebook is Testing Categorized Feed

Facebook is Testing Categorized Feed

Dec/04/2017

Facebook is trying out something new for its news feed. It sounds like it is going to be revamped like a sectioned feed according to particular topics and categories which you can keep on scrolling to. Although...
Trends in Digital Marketing for 2016: #WhatsTrending?

Trends in Digital Marketing for 2016: #WhatsTrendi...

Dec/04/2017

As technology evolves, digital marketing does too. As a marketing professional, you must be able to keep up and stay up to date with the new trends or be one step ahead of the game, because digital marketing ca...
Smartphone Addiction: How much is too much?

Smartphone Addiction: How much is too much?

Dec/04/2017

People nowadays, especially teens, are on their phones frequently, whether it is to text or call someone, play games or go online. A lot of us can admit that we can’t live without our phones. Smart pho...
Top 7 Factors Affecting Virality of Content

Top 7 Factors Affecting Virality of Content

Dec/04/2017

Here are some factors that greatly affect the virality of your content: A longer post will make your content viral Readers tend to share longer posts than shorter ones. Though it seems more practical...
3 Marketing Strategies you can do in Instagram

3 Marketing Strategies you can do in Instagram

Dec/04/2017

Instagram is now a vital part of marketing.Small businesses tend to start and open their startups on Instagram. Instagram has 400 million active users with an estimated 80 million photos shared per day. It focu...
Let's #Slack in work, wait what?

Let's #Slack in work, wait what?

Dec/04/2017

Slack is a corporate-friendly chat client application which you can use to deliver and communicate well in your workplace or anywhere. What can you do with it?    Open channel conversation Up...
Top Searches of the Presidential Candidates on Google

Top Searches of the Presidential Candidates on Goo...

Dec/04/2017

The candidates for the 2016 elections in the Philippines are summing up in an aggressive pace. Every possible information is being searched on which candidate can perfectly commit and hold the most important ro...
Instagram Update: Yay or Nay? (Part 2)

Instagram Update: Yay or Nay? (Part 2)

Dec/04/2017

The announcement of the new Instagram update gave its users something to make a buzz of.  Instagram is still testing the algorithmic feed in small groups and said that it's going to be rolled out in...
Advertising in CANVAS

Advertising in CANVAS

Dec/04/2017

Mobile advertising hasn't been innovative recently and maybe CANVAS can get the job done, effectively and creatively.  There aren't much of advertising options available for mobile. And, if ther...
Instagram update: Yay or nay?

Instagram update: Yay or nay?

Dec/04/2017

Instagram is overhauling its timeline, and we didn't see that coming.  Instagram is having an update where your feed wouldn't be in a chronological order. Instead, the feed would likely follow t...
Filipinos as Internet Users

Filipinos as Internet Users

Dec/04/2017

Filipinos today are very internet-savvy, and the other parts of the planet as well. We somehow understand that this is the beginning of the digital era, where almost everyone is having the knowledge to browse a...
What's new with Android N?

What's new with Android N?

Dec/04/2017

Which sweet treat would Android N be named to? Will it be as sweet as the new features you will get from it?  Following reports of a leak, Google has released a developer preview for Android N, and it s...
Samsung Unpacked Event: The Launch of Samsung Galaxy S7 and S7 Edge

Samsung Unpacked Event: The Launch of Samsung Gala...

Dec/04/2017

Samsung, a South Korean tech giant, revealed its long-awaited Samsung Galaxy S7 and S7 Edge in their unpacked event along with the Mobile World Congress last February 21, 2016. It might seem that there are no r...
The History of Hashtags

The History of Hashtags

Dec/04/2017

Hashtags, how it started? Where did it come from? Let me take you back when the # or the pound sign was young and wasn't that popular.  Most of us know hashtags came from Twitter but it did not. It...
Digital in the Philippines - January 2016

Digital in the Philippines - January 2016

Dec/04/2017

Studying about quantities? A very sound and quantifiable strategy can help you develop useful strategic marketing activities, boost productivity and target accurate market segments.  Researching the dig...
Wearable Technology: Go or No?

Wearable Technology: Go or No?

Dec/04/2017

Wearable Tech (Technology) is starting to grow in the market, but the question is, would it be essential? Or would it wear off that quick?  Wearable technology, wearables, fashionable technology, wearab...
Digital Marketing Game Changers

Digital Marketing Game Changers

Dec/04/2017

Keep up with the most effective strategies that had an impact and made a mark in the "techie" side of things. Boost your business and have your way ahead of the competition, take a look at the digital...
The 2016 Digital Market

The 2016 Digital Market

Dec/04/2017

Fast-paced, the online and digital world changes very quickly.  The online social community easily accepts and declines new ideas in the domain, and businesses should act quickly and adapt to changes to...
Apple Event this March 2016

Apple Event this March 2016

Dec/04/2017

Apple's upcoming event that is going to happen around March, next month. Buzzfeed News and 9to5Mac locked in the date on the 15th of March 2016, reportedly, will showcase a rumored comeback of a 4-inch phon...
Growing Potential inside Facebook

Growing Potential inside Facebook

Dec/04/2017

The growing number of online users proves that there is a growing potential in the market on online digital resources. This means that while internet usage and social media users are accumulating, there's a...
Netflix in the Philippines

Netflix in the Philippines

Dec/04/2017

Netflix has finally arrived in the Philippines, as it expands its video streaming service worldwide, announced by Netflix CEO Reed Hashtings during the Consumer Electronics Show (CES 2016) held in Las Vegas las...
Facebook as a Publishing Tool

Facebook as a Publishing Tool®

Dec/04/2017

Which publishers do you think takes the lead on the many pages inside Facebook? Who reigns in the big leagues inside the Facebook community, well Huff Post and Buzz Feed takes the lead among the many publishers...
5 Signs You Chose the Right Digital Marketing Agency

5 Signs You Chose the Right Digital Marketing Agen...

Dec/04/2017

With the growing industry of digital marketing, businesses often come across several questions on whether they should or should not entertain the thought of hiring a digital marketing agency. A wide array of di...
Fucidin's Meet and Greet Event

Fucidin®'s Meet and Greet Event

Dec/04/2017

Makati City, Philippines – A research-based pharmaceutical Danish company partnered with PurpleBug®, Inc. for their “Meet and Greet” event for several Filipino mommy bloggers. This event w...
How Much Should I Spend on Digital Marketing?

How Much Should I Spend on Digital Marketing?

Dec/04/2017

It’s the time of the year again when you should ask: “How much should I spend on digital marketing?”  Spending too little limits your brand’s capability to reach a wider audience...
The Growth of Ad Blocking

The Growth of Ad Blocking

Dec/04/2017

Have you heard about ad blocking? Ad blocking is the action of filtering and removing advertising content in a webpage. Ad blocking is a major talking point at this moment because of its growing numbers between...
The Latest News on Apple's iOS 9.1 Release

The Latest News on Apple's iOS 9.1 Release

Dec/04/2017

Since the release of Apple’s iOS 9 last September 16, 2015, Apple has yet another surprise for its users. For those who have experienced iOS 9 bugs, Apple continues to fix these issues with an updated iOS...
Why choose Digital?

Why choose Digital?

Dec/04/2017

Digital marketing is in.  The Chronicle gave emphasis that local markets must understand and learn how to embrace the modern way of tapping different markets.  According to Nikolina Kobali, a digi...
10 Tips from Google for Android Newbies

10 Tips from Google for Android Newbies

Dec/04/2017

1. Store your personal stuff- Always back-up your files, photos, videos and such items you don’t want to miss. Upload your files via Google Drive. You can access it in any of your devices and everywhere o...
Digital Marketing and its Changes this 2016

Digital Marketing and its Changes this 2016

Dec/04/2017

From computers to mobile, the usage of mobile phones is surpassing the usage of desktop and laptop computer’s usage. This change is noticeable in social media specifically on Facebook, where three quarter...
PurpleBug Participates in DTI 2011 SME Negosyo Caravan

PurpleBug® participated at DTI's 2011 SME Negosyo...

Dec/04/2017

Makati City, Philippines - PurpleBug®, Inc. participates in the 2011 SME Negosyo Caravan of the Department of Trade and Industry (DTI) as the official resource speaker in business planning.  The nat...
The L'Oreal V-Look Experience

The L'Oreal V-Look Experience

Dec/04/2017

The L’Oreal V-Look Experience  Makati City, Philippines – A French cosmetics and beauty company partnered with PurpleBug® for their “look” changing event that happened last S...
PurpleBug Led DTI 2011 SME Negosyo Caravan Surigao del Norte

PurpleBug® led DTI's 2011 SME Negosyo Caravan at S...

Dec/04/2017

Makati City, Philippines – PurpleBug®, Inc visited Surigao del Norte for the digital marketing training included in the 2011 SME Negosyo Caravan under the Department of Trade and Industry (DTI) last M...
PurpleBug and DTI 2011 SME Negosyo Caravan at Sorsogon

PurpleBug® traveled to Sorsogon for DTI's 2011 SME...

Dec/04/2017

Makati City, Philippines – As the selected resource speaker for digital marketing, PurpleBug®, Inc. traveled with the Department of Trade and Industry (DTI) all the way to Sorsogon for the 2011 SME Ne...
PurpleBug and DTI 2011 SME Negosyo Caravan at Lucena

PurpleBug® headed DTI's 2011 SME Negosyo Caravan a...

Dec/04/2017

Makati City, Philippines – PurpleBug®, Inc. in a continuous partnership with the Department of Trade and Industry (DTI), shares insights on business planning with the entrepreneurs of Lucena as part o...
PurpleBug and DTI Conducted Free Digital Marketing Training

PurpleBug® continues participation at DTI's 2011 S...

Dec/04/2017

Makati City, Philippines – PurpleBug®, Inc. with the Department of Trade and Industry (DTI) conducted free digital marketing training for business owners in Catarman, Northern Samar as part of the 201...
PTTC Tapped PurpleBug For Business Assistance Program

PurpleBug® conducted PTTC's business assistance tr...

Dec/04/2017

Makati City, Philippines – PurpleBug®, Inc. was tapped by the Philippine Trade Training Center (PTTC) for its Business Assistance Program last August 8.  PurpleBug® shared the essenti...
Ovaltine Extended Its Contract With PurpleBug

Ovaltine extended its year worth contract with Pur...

Dec/04/2017

Makati City, Philippines – The world's first convenient and complete milk fortifier has extended a year’s worth contract with PurpleBug®, Inc. last July 2015.  Ovaltine of AB Foods a...
Twinnings Extended Its Contract With PurpleBug

Twinings extended its year worth contract with Pur...

Dec/04/2017

Makati City, Philippines – A refined tea brand has extended a year’s worth contract with PurpleBug®, Inc. last July 2015.  Twinings of AB Foods and Beverages Philippines, Inc. is known f...
Digital Marketing in APAC Continue to Rise - PurpleBug Blog

Digital marketing in APAC spiked this September 20...

Dec/04/2017

APAC’s (Asia-Pacific) digital marketing figures continue to rise this September 2015 from digital investment and enterprise roadmaps, online advertisement, social customer care, smartphone penetration to...
Apple Launched iOS 9 - PurpleBug Blog

iOS 9: What's New?

Dec/04/2017

Apple recently launched its newest operating system for its iOS users. Yes, you read that right! iOS 9 has been released by Apple to the public last September 16, 2015. So, the question is, what’s the dif...
Apple Pay Digital Wallet - PurpleBug Blog

Apple Pay: Your Digital Wallet

Dec/04/2017

Searching for your wallet? Finding the right credit card? With Apple Pay, you can now use your array of cards including your credit, store, and rewards cards with just a single touch. Apple Pay works as your di...
AWSome Day with Amazon Web Services - PurpleBug Blog

PurpleBug®, Inc. attended one AWSome Day with Amaz...

Dec/03/2017

Makati City, Philippines – An AWSome seminar by Amazon Web Services was held last September 17, 2015 at the SMX SM Aura-Bonifacio Global City. PurpleBug® represented by its Web Development team was ab...
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