Successfully utilizing your brand’s social media strategy involves several marketing tactics when used wisely will present positive results. However, there are still cost-effective social media tactics that are not utilized to its full potential. According to Social Media Today, here are the top three under-utilized social media tactics.
- Facebook Ads
- Facebook Ads is considered as the most effective tool in targeting a brand’s specific audience. One may target its audience based from age, location, job title, marital status, gender, and interests.
- Snapchat Filters
- Snapchat filters is a simple and creative way to create brand awareness. With the correct creative filter, it will definitely drive engagement and brand equity. Snapchat is a great tool to use if a brand’s target market is the millennials.
- Twitter Ads
- Twitter ads may be quite expensive compared to Facebook Ads and Snapchat Filters. The unique feature of Twitter Ads is that it has the ability to target the followers of a specific competitor. Also, it can display one’s ad in a trending conversation.
Reference: Kyriacou, C. (2016, November 27). 3 of the Most Under-Utilized Social Media Marketing Tactics. Social Media Today. Retrieved from http://www.socialmediatoday.com/smt-influencer/3-most-under-utilized-social-media-marketing-tactics.