Have you heard about ad blocking? Ad blocking is the action of filtering and removing advertising content in a webpage. Ad blocking is a major talking point at this moment because of its growing numbers between Q2 of 2014 and Q2 of 2015 (41%). As of June 2015, there were 198 million monthly active users for the major browser extensions that block ads. It just shows how fast the ad blocking market is prevailing and fast approaching.
Based on a study in UK, the main reason why consumers entertain the use of ad blocking is because ads are interruptive. 73% people who answered the survey agreed to this reason. Some reasons include that the ads are annoying and the following ads slow down web browsing.
Meanwhile, PageFair predicted that in 2016 as much as $41.4bn will be lost in online ad revenue due to ad blockers. To add, according to Luke Richards of Econsultancy, “This is understandably a worry to those hitherto reliant on online ads for promotion and revenue, as well as being something of a critical moment for online marketers to ensure that the ads they are investing in are not falling into the interruptive, annoying, too frequent etc. categories which are frustrating web users.”
Fortunately, with the help of well-targeted ads and the right strategy, ad blocking can be prevented.
“The Rise and Rise of Ad Blockers: Stats” by Luke Richards of Econsultancy