Fast-paced, the online and digital world changes very quickly.
The online social community easily accepts and declines new ideas in the domain, and businesses should act quickly and adapt to changes to meet what the audience wants and needs, through the online social environment you can easily communicate what you want to say and tell to your potential customers. Without using digital marketing as a medium of promotion, it's going to be a hard time to keep up with the competition in the market. Keep up with the digital marketing trends that could help your business grow with the rapidly changing business environment.
Online video ads will take up spaces online this time. Although it isn't that new, as Facebook and Bing offers video options for advertising, Google also includes video content in its search engine algorithm, online video ads may be effective as businesses takes the opportunities.
Apps for businesses can catch your customers using their mobile devices, delivering your service through the palm of your hands is surely convenient for our customers.
Mobile dominates desktop. The use of mobile phones is totally overtaking the use of good old computers, this doesn't mean the end for desktop computers of course. It’s just that the attention on mobile phones bigger compared to computers.
New optimization strategies. There is more to Search Engine Optimization (SEO) and Pay-Per-Click (PPC) advertising, now you can use optimized virtual assistants like Siri and Cortana is able to answer queries by securing your information which makes it easier for your business than basically listing information in the web.
Virtual reality is emerging and can be a potential source of advertising through social media platforms, video channels and direct messaging apps and also wearable technology is growing and can bring on-the-go info.
And finally advertising investment Increase the past years, online marketing has grown competitive, and companies are expected to spend more on digital marketing than it was on 2015.
There are more strategies as for digital marketing, and these trends are the ones expected to bring great impact, in both the market and for businesses.
Gavril, M. (2015, December 15). 7 Digital Marketing Trends to Watch Out for 2016. Entrepreneur. Retrieved from http://www.entrepreneur.com/article/254006