Live-streaming in Instagram is now possible!
Snapchat’s story-sharing led to this new update on Instagram. This is to boost the activity in the platform and to add a new way on sharing your stories other than just pictures. Unlike sharing on Facebook and Snapchat, Instagram stories will be saved and kept for a certain period of time so that the user can replay a certain story.
Reportedly, there are 600 million Instagram users and it is rapidly growing. Users will now have a new tool to experiment and experience. Businesses should also consider experiment with the latest feature of Instagram as one of their digital marketing platforms.
Source: Hutchinson, A. (2017, January 24). Instagram Confirms Live-Streaming Coming to All Users This Week. Social Media Today. Retrieved from http://www.socialmediatoday.com/social-networks/instagram-confirms-live-streaming-coming-all-users-week.