The growing number of online users proves that there is a growing potential in the market on online digital resources. This means that while internet usage and social media users are accumulating, there's a bigger chance of reaching our consumers online.
The chart shows, in particular, the Facebook statistics in the Philippines. As we all know Facebook is the market leader of all social media domain. Providing a large amount of audience, a huge database of people engaging with online activities and possible consumers to and from which we can bring and establish a connection, a way to communicate.
The age group that was tracked with the highest number was the 20-29 years old, from this large group consisting of young professionals, we could get information and implement digital marketing strategies that fits their wants and needs. We can identify the lifestyle that fits something which is an integral part of creating awareness and exposure for a specific brand, product or service. From here we can properly control, manage, apply and define the right choice and decisions that we implement for the larger and smaller market segments with either long term or short term plans.
As long as we have quantifiable data we can effectively and carefully select what action we can do in order to be effective in such information we can deliver to our target audiences. We can easily identify what smart marketing plans we could do for the need of communication.
Digital Marketing will surely be effective for doing profitable and progressive business actions.
Kemp, S. (2015, November 23). Digital in Southeast Asia in Q4 2015. Retrieved from http://wearesocial.sg/blog/2015/11/digital-southeast-asia-q4-2015/