Google has announced last Tuesday (May 24, 2016) that they have made some improvements and enhanced their AdWords. It was announced at Google Performance Summit in San Francisco that the update includes the improvement on Google text ads for different devices  and enabling a mobile device lid. 
“These upgrades help your ads work harder across screens, especially for the on-the-go mobile consumer that wants to know exactly what you offer before tapping into your website.” Says Sridhar Ramaswamy, Google’s Senior VP, Ads and Commerce said in a post on AdWords blog spot. 
These enhancements will certainly help marketers to boost their ads and websites up, it will be much easier for them to bid for word tags and appear on top Google searches online.
Marvin, G. (2016, May 24). Google announces significant changes to AdWords bidding and text ads. Marketing Land. Retrieved from http://marketingland.com/google-adwords-device-bidding-text-ad-changes-178320.
Marvin, G. (2016, May 24). Google AdWords to break up tablet & desktop and enable a mobile base bid. Search Engine Land. Retrieved from http://searchengineland.com/google-adwords-break-tablet-desktop-enable-mobile-base-bid-250214.
Google. (2016, May 24). Ads and analytics innovations for a mobile-first world. Google Inside AdWords. Retrieved from http://adwords.blogspot.com/2016/05/ads-and-analytics-innovations-for-a-mobile-first-world.html.