“How will I make people fall in love with my brand?” – This is every brand maker’s ultimate question. But, before asking this question to others, make sure to ask yourself first.
It can be coming from different aspects of love, whether it be with a person, song, film, book, etc. Falling in love requires inspiration and trust. In connection to your brand, you must develop these two towards your audience.
Always remember that your brand is a part of you and is constantly changing depending on the market’s trend. Here are some of the ways to make people fall in love with your brand.
- Engage with your audience - Interaction with your consumers is a must! Your consumers are what keeps your brand alive and kicking, so always make time for them. 75% of consumers say that what keeps them on making buying decisions is based on their mood. If you engage more with your consumers, they will eventually become your loyal customers.
- Create a content on a first-person basis - When you write for everyone, you connect with no one. Your consumers different in several way, so the content you write for them should also be different because you’re interacting with different types of consumers.
- Surprise and delight! - These surprises will surely give you an opportunity to have an emotional connection with your consumers. This further deepens the consumer’s loyalty to your brand and will take your customer service a step further. This will make your consumers feel that they matter to you and that you’re listening to them.
- Consistency - Always keep in mind that there are millions of other brands just like yours. That’s why it is a must to show your consumers your brand’s consistency in every touch point. Maintaining consistency to your images, content, and delivery allows your consumers know what to expect with your brand.
Source: The Muse. (February 17, 2018). 6 Ways to Make People Love Your Brand. Retrieved from https://mashable.com/2014/02/17/6-ways-people-love-brand/#Yij5x3V1zgq2.