5 things to consider before engaging to paid social ads

Every company has their own way of promoting their business. Since almost everyone have their own social media accounts, companies have started marketing their business on social networking sites such as Facebook, Twitter, Instagram, YouTube and so on. Engaging with paid social ads has never been easy for companies because it requires a lot of money and time and difficulty on how it will be implemented.

Here are the 5 necessary questions that a business owner should ask himself before engaging with paid social ads:

  1. Do you have your sales funnel set up?
  1. Do you understand the different types of ads?

Display ads – Display ads enable business owners to choose what size and shape they like for their ad. This is a common type of ad used by a lot of companies to attract customers and it is proven that display ads are eye-catchers.

Text ads – Text ads are more affordable compared to display ads and these are the type of ads that usually appear on Google search. Here’s the thing, you must first determine what keywords suit your industry that will target your customers so that when people search for something related on your industry, your ads will appear.

  1. Do you know how you’ll track results?
  1. Do you understand the social platforms where you’re creating your ads?
  1. Who will run your social media campaigns?

Source:

Raso, A. (2016, July 06). 5 Questions to Ask Yourself before Making the Leap into Paid Social Ads. Social Media Today. http://www.socialmediatoday.com/marketing/5-questions-ask-yourself-making-leap-paid-social-ads.

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