3 Marketing Insights on Pokémon Go

Pokémon Go has been the “talk of the town” ever since its release. It is an augmented reality game launched by Nintendo, a combination of technology and real-life locations wherein you explore your neighborhood and other public places to find and catch Pokémon.


The game has taken over the world since it was (almost) everyone’s favorite childhood game, and it seems like they’re taking over the marketing industry too. Here are some insights:


  1. Pokémon Go does not represent the new era of Augmented Reality
  1. A new way of interacting with consumers
  1. Should companies partner with Pokémon Go?


With the launch of Pokémon Go, it tells us that technology and real-life interaction are slowly evolving, and marketers should look out for market opportunities coming along the way.



Daykin, J. (2016, July 29). PokémonNO: Don’t Jump to the Wrong Marketing Conclusions from #PokemonGo. #DigitalSense. LinkedIn. Retrieved from https://www.linkedin.com/pulse/pokémonno-dont-jump-wrong-marketing-conclusions-pokemongo-daykin.

Schwartz, G. (2016, August 1). 3 Major Marketing Insights From Pokemon Go. Entrepreneur. Retrieved from https://www.entrepreneur.com/article/279404.


Photo Source:

Siegal, J. (2016, July 8). Pokémon Go guide: Everything you need to know to get started. Yahoo! News. Retrieved from https://www.yahoo.com/news/pok-mon-guide-everything-know-started-151521185.html.

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